I’ve said before that I’m a big fan of American’s social media team, and it’s during times like Hurricane Sandy that they really shine.
During the storm they provided crises communications, weather news, information about flight delays and cancellations, and helped customers whose travel plans were disrupted. And they did all of this with patience, friendliness, and humor.
Every day they’re helping lots of people, 140 characters at a time, so it’s good to seem them get some recognition for their efforts.
They absolutely deserve it.
Do you want to see the faces behind the @AmericanAir team? Take a look at this new video from American detailing some of their Social Media Team’s accomplishments for 2012.
Speaking of the @AmericanAir team, Brett Snyder of the Cranky Flier has a two part Across the Aisle interview with Jonathan Pierce, the Director of Social Communications for American Airlines.
It’s a great interview and touches on subjects that I wasn’t even aware of, like the challenge of using Twitter as a customer service tool in an environment regulated by the Department of Transportation. Interesting stuff.
and Part 2: