Back in December when American rolled out their “Your Choice Essential” and “Your Choice Essential Plus” bundled fare options they updated the website booking process and managed to downgrade the user experience by removing the sorting feature.
I guess the people that designed the website never actually used AA.com to book tickets, because it seemed like a rather huge and obvious oversight. When the update went live and the sorting feature was missing, American received
howls of protest feedback from many of their best customers.
We complained. They listened. Sorting is back!
Sort by Stops/Travel Time
Your sort options are the same, but they work a litte differently. From a pull down menu you can sort by Number of Stops or Total Travel Time.
Sort by Price
The Sort by Price has been improved.
Each column in the fare matrix can now be sorted independently. This wasn’t possible on the old site. So now it’s much easier to find the lowest priced instant upgrade fare.
Another feature that went missing with the upgrade was being able to view the results on a single page. Now you can “View all Results” on a single page.
If you’ve been using Kayak, ITA, or some other site to research you fares, you can come back to AA.com now.
It was a mistake to remove the sorting function to begin with, but I have to give American credit for responding to customers.
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