American has been in the news a lot lately and there’s been a fair amount of speculation about their future, but they’ve been in the headlines with good news too: record second quarter revenue, new planes, improving performance.
They just released a new video on YouTube to reach out to their customers, their employees, and the communities that they serve to let people know that they’re still around, fighting for the brand, its heritage and its future.
Also to let people know that they’re making progress.
I’ve been a Mac user since the 80’s, and the 90’s were some really tough years for Apple. I remember the effect that Apple’s Think Different campaign had when it was released. Could this be American’s “Think Different” moment?