A couple of weeks ago, I was thinking about a mileage run just to try to get back into the ranks of AAdvantage Platinum (mostly because upgrade percentages for Gold are pretty low out of DFW).
I was considering a one day run to San Francisco on December 4th so that I could take advantage of the double elite qualifying miles promotion that American is offering on that route. But I decided against it when I found out that my nephew was having his fifth birthday that weekend.
I put reservations on hold all the time when I’m planning travel, so while I as kicking around the idea of a mileage run, I priced out a ticket and put a reservation on hold. After I changed my mind, I just let it expire.
But this time something different happened and the day after the reservation was cancelled I received this email:
American Airlines email
It looks like they’re testing some trigger marketing technologies, which I think is kind of exciting. Trigger marketing tools allow a person to define an action or set of actions that are executed when a specific event occurs.
Why I was excited by the email is that some of the trigger marketing systems that would allow them to send a follow up email to an expired reservation could also be used to provide users with other kinds of notifications.
I know that I can already go to AA.com and sign up for fare alerts, but other than creating a notification profile for a city pair (like maybe DFW to LGA), I can’t do much else.
For a long time I’ve wished that American offered a fare tracking tool similar to Kayak’s.
It would be great if it was possible to create a fare alert on a particular route by specific dates and prices (an example would be creating an alert so that I’d receive an email if the Dallas to Montreal fare drops below $500 during August).
I also think it would be cool if you could receive a daily email of prices on a defined date and route (like a daily report of fares from DFW to YUL in August)
Something else I’d like to see: an alert so that a user is notified anytime the fare for a flight on a specific route drops below a defined price (such as letting me know anytime the fare from DFW to Hong Kong drops below $999).
No reason to think any of these things will come to pass, but the email got me thinking about the topic, so I’m probably just daydreAAming…
Have you received a similar email after a reservation expired? Do you think that a more sophisticated fare alert system would be useful? Add your comments.