Targeted: Win 250,000 AAdvantage Miles from e-Rewards

Darren Booth, from Frequently Flying (and now CNBC too!), sent me note yesterday to let me know about a press release that he came across from Research Now about a new partnership with the American Airlines AAdvantage program.

I almost missed the announcement (thank you Darren!), and when I did read it, I didn’t immediately recognize Research Now.   After a little Googling, I realized that I did (sort of) know of them, and that they’re the parent organization for e-Rewards, the invitation only market research firm that offers frequent flyer miles in return for participating in surveys.

This is from the press release:

Research Now, the leading global online sampling and data collection company, today announced it has entered into an agreement with American Airlines, providing AAdvantage members with a unique opportunity to earn American Airlines AAdvantage miles.

Starting in May, AAdvantage members who accept American’s invitation to join Research Now’s “By-Invitation-Only” market research panel can earn AAdvantage miles in exchange for valuable time spent participating in online surveys.

Basically, you take surveys and get paid in e-Reward dollars which you can exchange for AAdvantage Miles:

$25 Level = 500 AAdvantage miles
$50 Level = 1,000 AAdvantage miles
$100 Level = 2,000 AAdvantage miles

I’m not sure how you get an invitation, and almost missed mine, but I happend to look in my Gmail SPAM folder last night and found this invite:

Screenshot of email from e-Rewards

Enroll in the e-Rewards Opinion Panel for a chance to win 250,000 American Airlines AAdvantage miles.

• As a member of e-Rewards, you can earn AAdvantage miles just for participating in surveys selected to match your interests

• Plus, earn 250 AAdvantage bonus miles when you enroll, complete your profile and take your first survey within 3 months

Enrolling is quick, your privacy is guaranteed and there’s no cost to participate.

This is definitely a targeted offer. From the terms and conditions:

To enter the Sweepstakes, click on the link in the invitation inviting entry into the Sweepstakes to be redirected to the Sweepstakes website.

So keep an eye on your inbox for an invite.

If you want to learn more about e-Rewards, check out Gary’s post over at View from the Wing.  He wrote an excellent overview of e-Rewards and of some of the other survey-for-miles websites.

You can also find info here on the e-Rewards AAdvantage page, and here in the FAQ section.



  1. Something to keep in mind that if you want a US airways grandslam him, registering through this AA link may exclude you from registering with a US Airways or other sponsor link and thus denying you of a grandslam hit. Any info on that?

    • @ lkonos – Good advice for those that collect miles from other programs (gasp!!). 😉


  2. I’ve used e-rewards in the past through other promotions and companies. I don’t recommend it unless you have serious time on your hands. The surveys are long, and usually near the very end, they tell you that you do not qualify for full credit. It takes hours to get to any meaningful value of e-dollars to transfer to points from any company, and while I havent seen the AA promotion specifically, I can’t imagine it is that good. The 250,000 is just so you will sign up!

    • @ Noah Kimmel – I’ve never participated in e-Rewards, so thanks for sharing your experience!

  3. Fully agree with Noah Kimmel…e-rewards has very poor time/reward ratio. Even if you qualify and spend 30 odd minutes on a survey the 2-5 eDollars awarded are quite useless.

    To earn 500 AA miles (25$) be prepared to spend close to 4-5 hours or more.

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