Darren Booth, from Frequently Flying (and now CNBC too!), sent me note yesterday to let me know about a press release that he came across from Research Now about a new partnership with the American Airlines AAdvantage program.
I almost missed the announcement (thank you Darren!), and when I did read it, I didn’t immediately recognize Research Now. After a little Googling, I realized that I did (sort of) know of them, and that they’re the parent organization for e-Rewards, the invitation only market research firm that offers frequent flyer miles in return for participating in surveys.
This is from the press release:
Research Now, the leading global online sampling and data collection company, today announced it has entered into an agreement with American Airlines, providing AAdvantage members with a unique opportunity to earn American Airlines AAdvantage miles.
Starting in May, AAdvantage members who accept American’s invitation to join Research Now’s “By-Invitation-Only” market research panel can earn AAdvantage miles in exchange for valuable time spent participating in online surveys.
Basically, you take surveys and get paid in e-Reward dollars which you can exchange for AAdvantage Miles:
$25 Level = 500 AAdvantage miles
$50 Level = 1,000 AAdvantage miles
$100 Level = 2,000 AAdvantage miles
I’m not sure how you get an invitation, and almost missed mine, but I happend to look in my Gmail SPAM folder last night and found this invite:
Enroll in the e-Rewards Opinion Panel for a chance to win 250,000 American Airlines AAdvantage miles.
• As a member of e-Rewards, you can earn AAdvantage miles just for participating in surveys selected to match your interests
• Plus, earn 250 AAdvantage bonus miles when you enroll, complete your profile and take your first survey within 3 months
Enrolling is quick, your privacy is guaranteed and there’s no cost to participate.
This is definitely a targeted offer. From the terms and conditions:
To enter the Sweepstakes, click on the link in the invitation inviting entry into the Sweepstakes to be redirected to the Sweepstakes website.
So keep an eye on your inbox for an invite.