Targeted: Earn 1,000 Business ExtrAA points for $5

BusinessExtrAA offer from my Gmail inbox

Check your email inbox for this new targeted offer from the American Airlines Business ExtrAA program:

Give Your Business a Boost. Earn 1,000 Business ExtrAA bonus points – that’s halfway to a round trip ticket!!

The American Airlines Business ExtrAA program has teamed up with VerticalResponse to offer your business the marketing tools you need to stay competitive — plus you will earn 1,000 Business ExtrAA bonus points after your first purchase of $5 or more before May 31, 2012. With 1,000 bonus points, you will have a great head start on your next round-trip ticket!

Your company can benefit from a variety of VerticalResponse solutions to help expand your business in a dependable, affordable way, with proven results. Try them out for free with a no-risk trial.

Open your business to a whole new audience with marketing programs including:
Email Marketing
Social Media Marketing
Event Marketing
List Building and Management
Online Surveys

A 1,000 points is pretty sizable. It’s halfway to a round-trip domestic ticket. It’s an upgrade to first class with enough points left over to get a day pass to the Admirals Club.

I visited the promotion page and took a look at their services and prices and VerticalResponse has some pretty cool tools, and spending $5 is pretty easy.

For $5 you can send out a mailer to about 300 clients. Or for the same price, you can send out 6 post cards. Either way, VerticalResponse had some nicely designed templates and an online assistant to walk you through the process.

Again, it’s a targeted offer. Here’s the fine print:

You received this email because you have opted in to receive emails for Business ExtrAA Account News and Information.

*Based on Economy PlanAAhead award valid for the Continental U.S., Canada and Mexico. All taxes and fees, including reservation fees, assessed at the time of ticketing are the responsibility of the passenger.

This offer is available only to recipients of the email sent by American Airlines to select Business ExtrAA® members and is valid through May 31, 2012. Promotional bonus points available for new VerticalResponse customers only, who provide the requested information using the enrollment site provided via link from this email and complete a qualifying purchase with VerticalResponse of $5 or more between January 26, 2012, and May 31, 2012.

Points will post to your company’s Business ExtrAA account 6-8 weeks after promotion ends

Go here for complete details.


  1. Thanks, I got this last week. Wasn’t sure what the value of a Business Extraa point was exactly. It looked like you could buy lounge access for a small number of points so that might be a good value if you dont already have access

    • @ BothofUs2 – You can even cash in the points and gift someone Gold status, redeem them for an Admirals Club membership, and (of course) travel. If you have a business tax ID it’s a great way to double dip. Thanks for reading and for your comment!

  2. You can buy 335 email credits (without having to send any emails) for $5.03. This was the easiest and cheapest way to meet the minimum $5 purchase.

    • @ carwag25 – That’s a great idea and you’re only spending $.03 more than necessary. 😉 Thanks for sharing!

  3. You forgot to mention that when you sign up they gift you 100 credits, plus the 335 I bought, 435 total credits.

    I still dont understand their service, why would I send an email through them, If I can send it through my gmail account??

  4. A nice bonus if you put this on your Ink Business Bold card from Chase – 10% cash back from its “Easy Savings Program.”

  5. AA rep just called and said I didn’t qualify as it was targeted but I would receive the 1,000 points after flying 1 RT AA flight before 7/31.

    Not too bad, just have to figure out how to work that into my plans.

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