American Airlines New Livery Tour

American Airlines has been touring their cornerstone markets with one of their new Boeing 737-800s painted with their new livery. So far they’ve visited New York and Miami, and today they came to Dallas to give the media, customers, and employees a chance to see the new logo and paint job in person.

The Plane was parked at Terminal C Gate 2

Refreshments on hand to celebrate the event

American Airlines New Livery Tour

American Airlines New Livery Tour

 

I got the chance to see it this morning and it looks great. The silver finish is so subtle that it’s hard to capture it with a camera. Here’s a closeup of the paint.

American Airlines New Livery Tour

 

Here’s a view from the cockpit. This is what the Captain sees when he pulls up to the gate.

American Airlines New Livery Tour

American Airlines New Livery Tour

American Airlines New Livery Tour

 

The 737-800 is equipped with the Boeing Sky Interior which uses lighting enhance the flight and to simulate an open sky overhead to create a sense of a larger space.

American Airlines New Livery Tour

American Airlines New Livery Tour

 

The lighting system is controlled by the flight attendants using a touch panel. Here’s what it looks like.

American Airlines New Livery Tour

 

They 737-800 also has a panel that allow the flight attendants to control and view the inflight video.

American Airlines New Livery Tour

 

Up close the gradients and the paint finish on the tail have an almost liquid look.

American Airlines New Livery Tour

American Airlines New Livery Tour

American Airlines New Livery Tour

 

Here’s the new American printed with the custom “American Sans” typeface.

American Airlines New Livery Tour

American Airlines New Livery Tour

American Airlines New Livery Tour

 

American will soon start taking delivery of 260 Airbus A320s, along with almost 200 Boeing 737-800s. Because the planes look so similar, they’re marking them so that ground crews will be able to easily identify them.

American Airlines New Livery Tour

The next stop for the plane is Chicago (tomorrow) and then Los Angeles. If you’re traveling through either airports or out at DFW, keep an out out for it! Coming soon, the 777-300ER!!

  • Wendy said,

    I really don’t like the new paint job. It looks weird.

  • Michael W. Travels said,

    Great pics! The interior of the plane looks great. I really like the American Sans font but the tail is still not doing it for me.

  • Andrew said,

    Tail looks funny. Ok…we have a nice flag….but the flag on the tail looks horrible

  • Notable Airline, Hotel and Travel Industry News: January 29, 2013 - Frequently Flying said,

    [...] a tour of its 737 sporting the new livery. Today’s stop was Chicago O’Hare after yesterday’s event at Dallas-Fort Worth. Next up is Los Angeles on Thursday… why did I move again? And check out the 777-300 in the [...]

  • aadvantagegeek said,

    @ Wendy – Wait till you see it in person, it looks a lot different than in photos. Thanks for the comment!

    @ Michael W & Andrew – No doubt that most people either love or hate the tail, I haven’t talked to anyone that’s neutral about it. I guess it’s better to go bold! :-)

    I wonder how radical the old logo must have looked when it was introduced in 1968?

  • ASW said,

    Looked at MSN headlines this morning and saw this article which mentions American Airlines new livery on the list of “Best and Worst Corporate Logo Changes” (see slide 7 of 12). Is the old logo better than the new? The debate continues…

    http://money.msn.com/now/best-and-worst-corporate-logo-changes

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