It was about a year ago that American began the process of improving the customer experience, and one of the first things they did was introduce new premium cabin amenity kits.
Now that they’re about to update the American Airlines brand and take delivery of new aircraft, they thought it was time to upgrade the amenity kits again.
Something else that’s different is that unlike the previous kit, the new kit doesn’t display the “American Airlines” text as logo, or the American Airlines “Scissor Eagle” or “AA” branding: it simply reads “American” in Helvetica.
The new kits become available early next month.
You’ll also be able to find one on this blog when I give one away in December during the AAdvantage Geek Holiday Reader Giveaway!
Here’s a look: