Good morning. I’ll be announcing the winner of my Reader Giveaway and the 1,000 AAdvantage Miles and the Marcus Samuelsson Gourmet Cookie a little later today (speaking of winning miles, don’t forget it’s MondAAy at the Frugal Travel Guy and the Deal of the Day is sponsored by AAdvantage. Share your best AAdvantage tip with his readers for a chance to win 2,500 AA miles).
Friday I asked readers whether they preferred to use a paper boarding pass or to use AA mobile app digital version. Out of the more than 150 responses, paper was the overwhelming choice. I can’t function without my iPhone and I’m a big fan of the mobile app, but I’ve never had to reboot or recharge a paper boarding pass – they work for me every time.
Besides, I’m kind of a traditionalist. And as Darren Booth wrote the other day, “BPs printed from web check-in just aren’t exciting“.
Speaking of tradition: Late Friday afternoon Bloomberg reported that American is considering a change to their polished metal finish. In an interview with Mary Schlangenstein, Chief Commercial Officer Virasb Vahidi said:
“We have made a decision to embark on a modernization of our brand…That could culminate with a potentially new livery and logo — that’s something we are evaluating.”
The brushed aluminum finish goes back to the 1930s. Company President, C.R. Smith disliked painted planes for aesthetic reasons. In the 1980s CEO Bob Crandall decided against painting the aircraft because the weight of the paint increased fuel consumption.
The classic branding and logo were introduced in 1967. It was created by acclaimed graphic designer Massimo Vignelli. In a note on his website he writes “AmericanAirlines logo half-red, half-blue, in plain type stresses the professional, no gimmicks attitude of the company in the colors of its home nation”.
So what do you think? Vote and share your comments.